We can work in most categories. In these eight we already know the seasonality, the compliance edges, the benchmark acquisition costs and what the good competitors are doing — which means the first month is execution rather than education.
Feed quality, contribution margin, repeat rate and marketplace mix are the four levers that decide profitability. Most D2C brands we meet are optimising the fifth-most-important thing.
Usual starting services: Ecommerce Management · Google Ads Management · Email Marketing Automation
Long cycles, small addressable audiences, and a lead metric that correlates poorly with revenue. The work is mostly measurement discipline and offer quality, not clever targeting.
Usual starting services: LinkedIn Ads Management · Content Marketing · Analytics & Tracking Setup
Local intent dominates, compliance restricts creative, and the economics turn on appointment show-rate rather than lead volume. Reputation is a performance channel here.
Usual starting services: SEO Services · Website Design & Development · Conversion Rate Optimization
High ticket, long consideration, and a lead pool where quality varies enormously. Scoring and routing matter more than cost per lead.
Usual starting services: Meta Ads Management · WhatsApp Marketing Automation · Website Design & Development
Enrolment cycles create sharp seasonality, and the handover from marketing to counsellor is where most programmes leak. Creative has to survive a 40-day decision.
Usual starting services: Google Ads Management · Email Marketing Automation · Content Marketing
Restricted ad policies, mandatory disclosures and a trust-first buying process. Content and authority do more work here than in almost any other category.
Usual starting services: SEO Services · Content Marketing · Generative Engine Optimization
Severe seasonality, OTA competition on your own brand terms, and a direct-booking margin worth defending aggressively.
Usual starting services: Google Ads Management · Conversion Rate Optimization · Email Marketing Automation
Referral-dependent businesses with a website that does nothing. Local SEO plus authority content typically produces more than paid ever will.
Usual starting services: SEO Services · Content Marketing · LinkedIn Ads Management
That is genuinely fine and often interesting. What we will do is tell you honestly on the first call how much of a learning curve there is, and price the first month accordingly rather than charging you to teach us your business.